A Brief History

EN Barong Filipino, Inc. is a family-owned enterprise established in 1961 in Quezon City. For more than 50 years, it has built a reputation for creating high-quality men's apparel and for distinguishing itself among makers of the Barong Tagalog. In devoting meticulous attention and respect to the national attire, Barong Filipino has elevated the design and creation of the barong to an art form.

Moreover, by ensuring continued supply and distribution of its products through popular outlets, Barong Filipino has also made its line of formal, office, and casual wear very accessible to a growing market nationwide.

Starting out as a barong supplier to SM Department Stores, Barong Filipino was invited in 1991 to retail its own products in two of the chain's major malls – SM Megamall and SM City North Edsa. Today, Barong Filipino's brand is present in over 30 SM malls throughout the country. Tradition and innovation – these values take shape in every product that is designed and crafted under the Barong Filipino brand.

While paying homage to the proud national history that gave birth to such a delicate and distinctive attire, the company continues to find new expressions that keep the barong fresh, current, and unique. The barong, though intertwined with the national identity, is not confined to the past. For Barong Filipino, it is always evolving, keeping pace with every generation of leaders who wear it with pride.

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KULTURA PH

Kultura is a retailer of uniquely Filipino home accents, fashion statement pieces, souvenirs and delicacies. Beyond retailing, we are a catalyst for local pride, a showcase of local artistry, ingenuity and craftsmanship, and a hub of specialties from all over the Philippines.

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