Starting out as a barong supplier to SM Department Stores, Barong Filipino was invited in 1991 to retail its own products in two of the chain’s major malls – SM Megamall and SM City North Edsa. Today, Barong Filipino’s brand is present in over 30 SM malls throughout the country. Tradition and innovation – these values take shape in every product that is designed and crafted under the Barong Filipino brand.
While paying homage to the proud national history that gave birth to such a delicate and distinctive attire, the company continues to find new expressions that keep the barong fresh, current, and unique. The barong, though intertwined with the national identity, is not confined to the past. For Barong Filipino, it is always evolving, keeping pace with every generation of leaders who wear it with pride.
The Barong Tagalog is the upper garment worn on formal occasions by Filipino men (though Filipino women have long impinged on this exclusiveness). Etymologically, barong derives from baro, the Tagalog word for male or female clothing
The Barong Tagalog is the upper garment worn on formal occasions by Filipino men (though Filipino women have long impinged on this exclusiveness). Etymologically, barong derives from baro, the Tagalog word for male or female clothing